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About Us

Improving the lives of seniors and their families

We're passionate about providing families with the expert guidance and support to find the right senior living community for their loved one.

Who we are

Our team brings a wealth of knowledge with years of experience in the senior living advisement space. Our professionals have a diverse range of backgrounds and expertise, including healthcare, social work, and senior living management. We're united by our shared commitment to providing families with more choices, more expert and quality care, and more guidance in the process.

We want every family to have a caring partner to help navigate senior care & living choices for their loved ones.  There’s no need to face these challenges alone.


Alex Murray, CEO and founder

The Memory Care Advisor promise:

You can count on us. To help you reach your goals, we are committed to:

Thorough & compassionate Senior Living Advisors

Families will work directly with a dedicated Senior Living Advisor at no cost to the family. That advisor will listen, understand the family’s situation, and direct the family towards appropriate care options.

Partnering with the best Memory Care Providers

As we continue growing our network of providers, we strive to partner with communities that meet our rigorous quality criteria. Our partner selection process will be thorough and transparent for families.

Educating seniors and families on critical resources

Navigating senior living & care options can be complicated and expensive. We are here to provide educational resources and direction to help families set themselves up with the best care options that meet their loved ones’ evolving needs.

Ready to get started?

Talk to an advisor